Consumers exhibit a bit of Technological Schizophrenia. They love the productivity, efficiency and fun of technology and gadgets, but still seek natural and comforting elements as well. And look where we find our combinations of High Tech /Low Tech, the best of both worlds:
- Computerized Picture Frames: high tech rotating pictures with the comfort of family and good times
- Wii Fit: exercise the 'new-fashioned' way; you vs. the high-tech simulation of your favorite sport
- Smart Refrigerators: they know when you're running low on your family favorites, from milk to ketchup to yogurt
- Natural Skin Care: combining organic, earthy ingredients with scientific know-how
- Keurig Coffeemakers: high-tech instant way to make homey coffees and hot chocolate
We want it all: high-tech science (for results) plus low-tech formulas (for comfort).
The best of both worlds.
Betcha got teased mercilessly for
ReplyDeletethat last name in grade school...
but I dont suspect it bothered you.
GBY