Girls/women love to bond. Women state that they get an 'emotional high' from talking and bonding with girlfriends. Hence, all the Girls' Night Outs, Manicure Dates, Let's Do Lunches and Chick-Flick Nights. Research even shows that bonding with girlfriends keeps us physically healthy.
So how can companies capitalize on this trend?
. Food companies can sponsor Tasting Parties when bringing out new products.
. Clothing companies can send samples to bloggers and have them share posts with their followers.
. Fragrance companies can conduct Naming contests among Friendship Teams.
. Beverage companies can offer Drink Sipping Nights at local bars or restaurants (even non-alcoholic).
Anytime women get together, there is more fun, companionship, warmth and spontaneity -- and all of this rubs off to provide a positive halo to the brands at hand.
BOND GIRLS RULE . . . or GIRLS WHO BOND RULE.
